Jake Kloberdanz took his passion for working in the wine industry along with his desire to help a friend who had fallen ill and created a line of wines focused on giving back to charities. Each varietal of ONEHOPE Wine is paired with a different charitable foundation, so with every glass you drink you are contributing a donation to any number of charities. ONEHOPE Wine has quickly become a lifestyle brand that gives new meaning to charitable living, and I was able to talk to Jake about his experience in building this AMAZING company.
Love + Water- How did you come up with the idea for ONEHOPE Wine?
Jake Kloberdanz- I started working with Gallo Wine Company in the Newport Beach area when I graduated from U.C. Berkeley in 2005, and quickly became manager of the greater L.A. area. Initially, the idea for ONEHOPE Wine was to start a line of wines that helped raise money for cancer. Around that time my close friend Morgan was diagnosed with Hodgkin’s Lymphoma cancer, and her illness was an inspiration for me to start a line of wine that helped support the foundations that were helping her. I began working on assembling a team on April 19, 2006 and we launched officially as ONEHOPE Wine on June 1, 2007. We have structured the company so that all of the donations from our wines go to our ONEHOPE Foundation, and then 100% of the proceeds from the foundation go back out to charities. Each wine is paired with a particular charity, but we now donate to a number of charities in addition to those. The main national non-profits that our wines are paired with are The National Breast Cancer Foundation, American Forests, Act Today, AIDS Lifecycle, Snowball Express and the Children’s Miracle Network. In addition to those we have donated to over 100 national and local charities in the last year as well.
L+W- I’ve tried your wine- the Sauvignon Blanc and Cabernet are my personal favorites, and each one I’ve tried has been fantastic. Where can we find ONEHOPE Wine now?
JK- You can order them online through our website, and we sell our lines mainly through various restaurants and hotel chains in the California area, and in some grocery chains in Arizona and North Carolina. We’re finalizing distribution in New York right now as well, and soon we hope to be in many more areas across the U.S.
L+W- What is the most moving moment you’ve had so far with ONEHOPE Wine?
JK- I think the most emotional moment for me was when five out of our eight founders did the AIDS Lifecycle, which is a 550 mile bike ride that lasts three days. A huge chunk of our team was representing our company in that way, and when we crossed the finish line it was a huge emotional experience. There is a ceremony at the end that really lets you take in the seriousness of the HIV/AIDS epidemic, which was also enlightening to all of us who participated. Also, last year I was nominated for the Lymphoma Society Man of the Year, so I got to bring my friend Morgan, who was the inspiration for my foundation, to the event and share the evening with her along with the organization that helped her during her treatments. ONEHOPE was the sponsor of that event, so it was great to be able to share that with her. It was a pretty wonderful night.
L+W- Is there anything else we should know about ONE HOPE Wine?
JK- I think the main message we want to get across to our customers is that we are not just a wine company, but a brand that has evolved into a lifestyle. We’re building a company where the cornerstone product is wine, but we’re really building a cause and a foundation. The more recognition we get, the more our wine is able to grow into making us a sustainable, charitable company, and we’re very proud of that.
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